New Media

New media is defined as “all emerging communications media that combine text, graphics, sound and video, using computer technology.” It includes multimedia, interactive multimedia, cross-media and other technologies.

ACS has a dedicated New Media Lab that caters to new media as well as traditional development needs. Our services include corporate identity design and development, customized applications such as Flash-based demos and Web applications such as database-driven websites and full-fledged e-commerce sites.

We have extensive experience conceptualizing, designing and developing complete corporate identities using Internet-based media as well as print media. Our services fall into three areas:

  • Conceptualization and creation of brands for startups and budding enterprises including all types of corporate and marketing collateral
  • Extending existing offline brands onto the new media framework, mainly the Internet
  • Application interface design that includes thematic iconography and other graphic design meant to improve usability of customer-facing software applications